THOUGHT LEADERS

ALAN JOPE

CEO, Unilever PLC

ALLEN HERSHKOWITZ

Founding Director, Sport & Sustainability International

ANNA ISAACSON

Senior VP Social Responsibility, NFL

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ANNE-CECILE TURNER

Sustainability Director, The Ocean Race

BEN ASTIN

Managing Director, Lionsraw

BENITA FITZGERALD MOSELY

Former CEO, Laureus Sport For Good Foundation USA

CAROL CONE

CEO, Carol Cone ON PURPOSE

CLAUDE ATCHER

CEO, Rugby World Cup France 2023

CLEMENTINE PAINTER

Senior Manager Strategic Planning, adidas

DEAN KAMEN

Founder, FIRST

EDREECE ARGHANDIWAL

Co-Founder & Chief Marketing Officer, Oakland Roots

MIKE GEDDES

Chief Purpose Officer, Oakland Roots

FLORENCE
DARQUIE-BOSSARD

Global Marketing Director, Danone

HUBERT JOLY

Executive Chairman and Former CEO, Best Buy

JOANNE PASTERNACK

President, Oliver+Rose; former VP Social Impact at San Francisco 49ers & Golden State Warriors

JOHN BALKAM

Author & Social Entrepreneur

DR JOHN IZZO

Author, Speaker and Executive Coach

JULIA PALLE

Senior Sustainability Consultant, Formula E

KELY NASCIMENTO-DELUCA

Filmaker

LISA ZIMOUCHE

Freestyle Footballer

KEVIN ANDERSON

Professional Tennis Player

KEVIN MARTINEZ

VP Corporate Citizenship, ESPN

KIRK SOUDER

Co-Founder, enso

LISA ARIE

Founder, The Vista Caballo

LESA UKMAN

Founder, ProSocial  Valuation Service

LEW BLAUSTEIN

Founder, GreenSportsBlog and EcoAthletes

LUCIEN BOYER

Founder and Chairman, Global Sports Week

MARIE SALLOIS

Director of Corporate & Sustainable Development, IOC

TANIA BRAGA

Head of Legacy, IOC

MATTHEW CAMPELLI

Founder and Editor, The Sustainability Report

OLGA HARVEY

Chief Strategy & Impact Officer, Women's Sport Foundation

RICARDO FORT

Head of Global Sponsorships, Coca-Cola

SCOTT JENKINS

Board Chair, Green Sport Alliance and General Manager, Mercedes-Benz Stadium, Atlanta

SEBASTIAN BUCK

Co-Founder and Strategic Lead, enso

TIM SHRIVER

CEO, Special Olympics

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Neill Duffy

Neill Duffy has, for 20 years, enabled global brands, international sports properties, and high-performing nonprofits to do good while doing well through sport.

THE AUTHORS

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Fabien Paget

Fabien has more than 15 years of experience in the sport industry, enabling brands and progressive athletes to drive business opportunities and make a positive difference. 

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Jo Ramsay

Jo has over 20 years experience in the sports industry, working at leading agencies, including Octagon South Africa, as the head of strategy and sponsorship measurement.

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SPORT. BUSINESS. PURPOSE.

Legacy Sport authors Neill, Fabien and Jo all practice what they preach through their company 17 Sport, the world’s first integrated sports impact company operating at the intersection of sport, business and purpose. We exist to use the power of sport to build a positive future for the world.

 

We collaborate with the pioneers and thought-leaders of the sports world to to inspire, educate and enable the business of sport to do good while doing well. We provide purpose led business solutions - advisory, commercial and management - to brands, sports properties, athletes and sports non-profits to help them manage their investments in sport in a more meaningful way.

 

Our global team comprises individuals who have been at the forefront of the Purpose revolution for the last 15 years. Together, we apply unrivaled expertise to tailored solutions that drive social, environmental and commercial returns.

To find out how 17 Sport can help you, visit our website.

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© adidas | Breaking Barriers

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HOW TO WIN AT THE BUSINESS OF SPORT IN THE AGE OF SOCIAL GOOD.

Written for aspiring and active executives working in the business of sports, Legacy Sport is an accessible and informative guide that will inspire, educate and enable you to do good while doing well and manage your investment in sport in a meaningful way.